East Africa manager


  • Job Title: East Africa Sales Manager
  • Responsible to: CEO
  • Start date: July/August 2023
  • Basis: Full-time
  • Office based in Cheltenham (but some home-working flexible)
  • Salary: Available on request

Summary: If you want to be part of the exciting but unpredictable journey of a new travel business that is carving out a much-needed niche in the industry, as a provider of exciting and inspiring, tailor-made adventures for families in Africa and the Indian Ocean then read on.

If not, stop here, because this role isn’t for you.

Company background: Coral Tree Travel launched in January 2021, at the height of the Covid-19 pandemic, as a provider of unique family safaris. The owners, Mike & Tess Kelly, identified the need for a travel company that specialised solely in luxury African adventures for families of all shapes and sizes.

Job Purpose: In order to drive further growth and expansions, the East Africa sales manager will take ownership of East Africa sales, product development, digital marketing, supplier relations, and the customer journey.

Job Responsibilities:

Sales and customer service

  • Achieve a high level of conversion of East Africa enquiries
  • Establish client rapport and deliver an impeccable level of service to ensure repeat and referral business
  • Drive new business development via existing personal network
  • Take responsibility for the entire customer journey of each client, to ensure the highest standards of service are delivered during the sales process, pre-travel, whilst travelling and post travel.
  • Create and deliver client proposals and travel documents that showcase the knowledge and premium nature of the brand.
  • Ensure margin and profitability hit company targets.
  • Manage any travel emergencies and issues within your own pool of clients

Marketing and Product management

  • Generate digital content for product pages, destinations, experiences and blogs
  • Launch new destinations in East Africa
  • Further develop East Africa portfolio
  • Work with DMCs and other channels to identify new and exciting family-friendly product, alongside existing established properties
  • Attend industry events

This list is not exhaustive and in addition to these duties and responsibilities, the East Africa manager is required to carry out any other reasonable duties that may be needed from time to time.

Skills required

  • A self-starting entrepreneurial spirit is essential in a new business
  • Excellent communication skills, in person, via email and over phone/video call
  • A relentless drive to deliver phenomenal customer service
  • The ability to multi-task and ‘spin many different plates’ simultaneously
  • Resourcefulness and the ability to problem-solve under pressure
  • Ability to prioritise effectively and use good time management skills

Experience required

  • Extensive knowledge of the East Africa tailor-made safari market, particularly with respect to families
  • Well-travelled within East Africa, ideally with family.
  • Tailor-made travel sales experience
  • Good Microsoft Office and IT skills
  • Ideally, experience working in a small and unpredictable business in the start-up phase

Send applications to mike@coraltreetravel.com.

Get in touch
Talk to Tess & Mike about your next big adventure
Call: +44 (0) 1242 908 720
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